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  • Profile[Faculty of Commerce Professor KUMAKURA Hiroshi]

Researcher Profile

Faculty of Commerce/Professor

KUMAKURA Hiroshi

Ph. D  Tokyo Institute of Technology

[Academic History]

  • Tokyo Institute of Technology, Graduate School of Decision Science and Technology, Department of Value and Decison Science, Doctor, Completed (2002/03)
  • University of Tsukuba, Graduate School, Division of Business Administration and Economic Policy, Master, Completed (1993/03)
  • Waseda University, Faculty of Commerce, Graduated (1985/03)

[Main Employment History]

  • Visiting Scholar, Leonard N. Stern School of Business, New York University, New York, USA (Sponsor: Prof. Russell S. Winer) (2017/04/01-)
  • Professor of Marketing, Faculty of Commerce, Chuo University (2012/04-)
  • Visiting Scholar, Kellogg School of Management, Northwestern University, Evanston, USA (Sponsor: Prof. Dipak C. Jain) (2009/02-2010/03)
  • Professor of Marketing, Faculty of Commerce, Senshu University (2008/04-2012/03)
  • Associate Professor of Marketing, Faculty of Commerce, Senshu University (2004/04-2008/03)
  • Visiting Scholar, The Cultural Industries Research Centre, Alberta School of Business, University of Alberta, Edmonton, Canada (Sponsor: Prof. Stuart McFadyen) (2002/07-2002/08)
  • Assistant Professor of Marketing, Faculty of Management & Information Sciences, Josai International University (2001/04-2004/03)

[Fields of Specialty]

  • Commerce

[Research Themes]

  • Consumer Behavior by Neuromarketing (2014/04-)
  • Advertising Effects on Brand Choice (2006/04-)
  • Mechanisms of the 80/20 Principle (1999/01-)
  • Fluctuation of a Consideration/Choice Set (1993/04-)

[Research Papers, Books, and Oral Presentations]

[Academic Awards]

[Academic Society Memberships]

  • MSI (Marketing Science Institute) (2015/11-)
  • INFORMS (Institute for Operations Research and the Management Sciences) (2008/01-)
  • AMA (American Marketing Association) (2002/01-)
  • Japan Institute of Marketing Science (2000/12-)
  • Japan Association for Consumer Studies (1993/11-)
  • The Operations Research Society of Japan (1993/03-)
  • The Japan Statistical Society (2018/07-)

[Social Activities]

  • Member, Committee on Grants-in-Aid for Scientific Research Expert Advisor, Japan Society for the Promotion of Science (JSPS), the Ministry of Education (2016/12-2017/11)
  • Member, Committee on Grants-in-Aid for Scientific Research Expert Advisor, JSPS, the Ministry of Education (2012/12-2014/11)
  • Member, Screening Committee for Young Researcher Fellowships Expert Advisor, JSPS, the Ministry of Education (2010/08-2012/07)
  • Screening Member, JSPS International Program Committee, JSPS, the Ministry of Education (2010/08-2012/07)

Duplication of the full list of researchers without permission is prohibited.

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