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  • Profile[Chuo Graduate School of Strategic Management Professor TANAKA Hiroshi]

Researcher Profile

Chuo Graduate School of Strategic Management/Professor

TANAKA Hiroshi

Ph.D. in Economics, Kyoto University  Kyoto University
Master of Arts in Journalism  Southern Illinois University at Carbondale, Journalism Graduate Studies

[Contact Details]

  • Address  "Graduate School of Strategic Management, Chuo University, 1-13-27 Kasuga, Bunkyo-ku, Tokyo 112-8551, Japan."
  • FAX  03-3817-7444

[Personal Website]

[Academic History]

  • Keio University, Graduate School, Division of Commerce, business & commerce, Doctor, Finished without a degree after completion of required course credits (1991/03)
  • Southern Illinois University at Carbondale, Journalism Graduate Studies, Journalism Graduate Studies, Master, Completed (1984/12)
  • Sophia University, Faculty of Foreign Language, Graduated (1975/03)

[Main Employment History]

  • Faculty of Business Administration, Aoyama Gakuin University. (2017/04/01-2017/09/30)
  • Visiting fellow at the Research Institute of Innovation Management, Hosei University, Tokyo. (2016/04/01-2019/03/31)
  • Professor, Faculty of Business Administration, Hosei University. (1998/04-2008/03)
  • Associate Professor, Faculty of Economics, Josai University. (1996/04/01-1998/03/31)
  • Marketing Director, Dentsu Incorporated. (1975/04/01-1996/04/30)

[Fields of Specialty]

  • Business administration
  • Commerce

[Research Themes]

  • Brand Strategy (2017/04-)
  • Luxurious consumption, brand and consumer behavior (2005/04-2010/03)
  • marketing, brand management, advertising, global marketing (1996/04-)

[Research Papers, Books, and Oral Presentations]

[Academic Awards]

[Academic Society Memberships]

  • Japan Academy of International Business Studies (2016/01-)
  • Japan Marketing Academy (2012/11-)
      ・Executive President 2017/04-2019/03 
  • The International Academy of Strategic Management (2008/04-)
  • American Marketing Association (1990-)
  • Association for Consumer Research (1990-)

[Social Activities]

  • Preparatory committee for digital cinema advertising consortium. (2018/04-)
  • Lecturer, Fujitsu JAIMS. (2018/03-2018/03)
  • Lecturer, Kirin Business College (2018/02-2018/02)
  • Committee member for Research Funding, Yoshida Hideo Memorial Foundation. (2018/01-2018/02)
  • Key Note Speech "What is integrated brand strategy", Nikkei Institute for Advertising Research, 50th Years Anniversary. (2017/12-2017/12)
  • Committee member for digital media, Japan Advertisers Association. (2017/04-2018/10)
  • Committee member for the Japan Advertising Federation's Advertising Awards (2017/04-)
  • Sales force training for Imuraya Group. (2017/01-2017/01)
  • Invited lecture from Institute of Bizen Ceramic, Saga University. Lecture title: Area Brand-building Strategy. (2016/09-2016/09)
  • Research committee on technology brands (2016/07-2017/03)
  • Outside Director, Soldout Corporation (2016/04-)
  • Advice for the Bank of Japan's public relation activities (2015/12-2015/12)
  • Lecture on Brand Strategy for INPIT (2015/12-2015/12)
  • Lecture on Brand Strategy for Japan Association of Patent Lawyers (2015/11-2015/11)
  • Japan Patent Office, Trademark survey, Research Committee, Chairperson. (2015/04-2016/03)
  • Japan University Accreditation Association Committee (2014/04-2016/03)
  • Councilor, Chuo University (2014/04-2016/03)
  • Tokyo Advertising Association, Shirakawa Shinobu Award (2012/01-)
  • Advisor for Brand Strategy Institute (2012/01-)
  • Advisor for Gen Corporation, Tokyo, Japan. (2011/04-)
  • Japan Patent Office, Trademark survey, Research Committee. (2009/04-2010/03)
  • Japan Ministry of Economy, Trade and Industry. Leader of the Research Committee on Marketing Communication Strategy. (2009/04-2010/03)
  • Advisor for the Association of Certification of Brand Managers Japan. (2008/04-)
  • Non-executive Director, Yoshida Hideo Memorial Foundation (2006/04-2017/03)
  • Non-executive Director, DENTSU Scholarship Foundation (2006/04-)
  • Committee member of research fund for Yoshida-Hideo Memorial Foundation. (2006/04-)

[Extracurricular Activities]

  • Chuo Graduate School of Strategic Management's 10 Anniversary Symposium on Health care Program. Planned and executed by H.Tanaka. Jan.26th, 2018. (2018/01-2018/01)
  • CBS Medicare Group: Students and graduates of Chuo Business School who work for medical industries get together. (2014-)
  • CBS Media Group: A networking activity in which Chuo Business School students interested in media studies get together. (2010-)

Duplication of the full list of researchers without permission is prohibited.

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