消費社会の変遷と消費行動の変容

Transition of Consumption Society and Consumer Behavior

公開日:2014.11.27

発行日
2014年08月26日
概要
In this paper, I trace and discuss the changes of consumer behavior in tracing in chronological order and the progress of consumption society in Japan since the 1960s. In the 1960s and 1970s, mass consumption commenced and social and cultural changes on a mass scale appeared with the arrival of a mass consumption. In the 1980s and the 1990s, consumer came to prefer to select goods such as design, packaging, colour, brand and services. Moreover, there was growing need for environmentally friendly and sustainable consumption. Since the 2000s, the ICTs, in the form of information systems, mobile communication devices, not only in business field, but also in consumer society has continued to prevail throughout social, business, cultural field and home life. In the ICT age, a majority of consumers will have easy access to online shopping. Further studies will be needed to take a detailed look at the emergence of ICT as the driving force of the shift in postmodern consumer behavior.
キーワード

消費行動

差異化消費

個性化消費

質的消費

サービス外部化

ソーシャル・メディア

Work-Life Balance

Inbound Marketing

AIDMA

AISAS

AISCEAS

SIPS

文献等

掲載誌名・書名:

中央大学政策文化総合研究所年報, 第17巻, 2013, pp.137-153

公開者・出版社:

中央大学政策文化総合研究所

書誌コード類:

ISSN: 1344-2902

種類
紀要
言語
日本語
権利情報
この資料の著作権は、資料の著作者または学校法人中央大学に帰属します。著作権法が定める私的利用・引用を超える使用を希望される場合には、掲載誌発行部局へお問い合わせください。

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