「新浪微博」の登場はどのように中国の社会問題を可視化させているか

How Has the Microblogging Site Sina Weibo Accelerated the Visualization of Social Issues in China?

公開日:2014.10.17

発行日
2014年03月28日
概要
This article examines the mechanisms by which China's microblogging site Sina Weibo has accelerated the visualization of social issues. Though the Internet in China is subject to heavy government censorship, Chinese users continue to post their opinions, photos, and other content online, particularly on popular sites such as Sina Weibo. To better understand the way the site has affected social issues in China, we gathered Sina Weibo case materials from November 2011 to August 2012, and analyzed user comments, mass media coverage, and local government reactions.
This research revealed three mechanisms by which Sina Weibo has facilitated the visualization of social issues. First, the site helped visualize users' emotions. Offline, emotions such as anger, jealousy, prejudice, and dissatisfaction are often invisible; however, once someone posted an opinion about a popular topic, other users immediately expressed these otherwise invisible emotions. Second, the site changed the mode of communication between local government and its citizens. Before microblogging, Chinese local governments and mass media usually engaged in one-way communication with the public. After its appearance, local governments and mass media were unable to ignore people's opinions; in fact, in some cases we reviewed, local governments actually held press conferences to reply to citizens' comments. Third, the site immediately made local issues national. Microblogging sites such as Sina Weibo have taken local issues (which, before the digital era, were only discussed locally) and made them the topic of nationwide discussion.
キーワード

Microblogging

Sina Weibo

Visualization of Social Issues

Emotions

Communication

Nationwide Discussion

文献等

掲載誌名・書名:

CJPSCS/JJPC(総合政策研究), Vol.22, pp.87-107

公開者・出版社:

中央大学総合政策学部

書誌コード類:

ISSN: 1341-7827

種類
紀要
言語
日本語
権利情報
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